Most corporate training has a motivation problem. But I don’t think the problem is the people.

I’ve spent a lot of time talking to executives who are frustrated that their teams aren’t retaining what they learn. They invest real money, often over a thousand dollars per employee, and the result is a completion certificate that proves someone sat in a chair. Or more likely, clicked through a slideshow while answering emails.

We call it “click training.” Click Next. Click Next. Answer a multiple choice question you could guess without reading. Click Next. Get a certificate. Move on.

The people going through this aren’t lazy or unmotivated. They’re rational. They figured out that the fastest path through the training is also the rewarded path. Nobody is measuring whether they can actually apply anything. Just whether they finished.

I suspect most L&D leaders already know this. The harder question is what to do about it. I think the answer starts with putting people inside situations where they have to think, not just consume. Where there’s no “click Next” shortcut. Where you can actually see how someone reasons through a problem, not just whether they picked answer B.

That gap between “completed” and “competent” is where most training dollars go to die. It’s also where we’re focused at Bubot.

If this sounds familiar, take a look at what we’re building at https://www.bubotlearning.com or reach out at info@bubotlearning.com. I’d love to hear how you’re thinking about this.